Client: Manulife (International) Limited (“Manulife Hong Kong”)
ManulifeMOVE 1.5 Campaign
The more you move, the more premium discounts you get
ManulifeMOVE program that rewards customers with discounted premiums the more physically active they are. ManulifeMOVE members can use wearable fitness trackers synched with the ManulifeMOVE app on an iOS or Android device. By moving more, members can get higher discounts on their premiums.
With an average of 5,000 steps each day, a ManulifeMOVE member can receive premium discount for the next year of their eligible policy. We create OOH to show achieve 5,000 steps is easy.