Client: Manulife (International) Limited (“Manulife Hong Kong”)
Manulife Hong Kong sponsors mega wellness festival - “IRIS: Your Escape”
Encourages Hongkongers to live an active lifestyle
Hong Kong — Manulife has sponsored one of Hong Kong’s leading wellness festivals, “IRIS: Your Escape”, as part of the company’s drive in raising awareness of the importance of health and wellness.
Manulife Hong Kong reinforced its support for active living through a ManulifeMOVE interactive- game zone at the festival. By leveraging virtual reality technology, the interactive game allowed participants to enjoy some sporting fun in a three-dimensional environment and get a feel for being active.
Create a ManulifeMOVE interactive- game zone
ManulifeMOVE is a unique insurance concept that rewards customers with discounted premiums for living more actively, revolutionizing how insurance works through a holistic approach to health and wellness. With fitness trackers, members can track their activity progress against set goals using their fitness trackers synced with the ManulifeMOVE mobile app. By reaching these goals, members will enjoy premium discounts tied to designated Manulife protection solutions, and regularly receive health and wellness tips through the app. Visit www.ManulifeMOVE.hk for more information.
Open to everyone regardless of age, gender or race. Its goal is to create a collective consciousness that encourages people to connect with others on a deeper level. Through yoga, meditation, music, the arts, and health and wellness education, hope the festival can inspire individuals to become better versions of themselves.
Talk About It on Social Media
People share on Social Media #YourEscapewithManulifeMOVE
Behind the Scenes of Event
The two-day festival attracted more than 8,000 people to participate in yoga and various activities including meditation, fitness and dance performances at the Central Harbourfront Event Space.
Health and wellness is a key focus for Manulife. ManulifeMOVE program to help customers establish healthier habits by rewarding them for active living. The headline sponsor of IRIS: Your Escape as it shares a similar vision of promoting wellness in Hong Kong. Through the festival, Manulife further encouraged Hongkongers to stay active amid their busy daily routines and it was great to see thousands attend the festival.”